To consolidate its leading position, Mondial Tissus launched its very own brand in 2018 with some exclusive designs.

To support the launch, the agency organised two free creative events​ open to the public to really make an impression: ​ the Mondial Tissus Factory in June​ and DIY Day in September.

An ambitious influencers programme was also set up with a tailor-made cast of over 60 creative and professional DIY profiles identified from across the crafts community, all part of creating a Mondial Tissus reflex for every creative impulse.​

Inspiring brand content was introduced with the​ creation of 11 exclusive tutorials made by influencers leading DIY workshops​ at the Mondial Tissus Factory and as part of DIY Day.

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