Influencer activation

Ouigo – Pierre Croce/‘The cheapest weekend’ in France

To highlight two brand-new destinations served by Ouigo, we launched a challenge with two comedic YouTubers keen on travel and living life to the full to experience ‘the cheapest weekend in France’. The purpose? Spending as little as possible on accommodation, meals, cultural activities and the like during a weekend in Bordeaux & Strasbourg.

The sideways step

A challenge launched by two comedic YouTubers to experience ‘the cheapest weekend’ in France

Performance indicators

300k interactions generated 7m views across all networks, including 5.5m on YouTube alone

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