TRAINLINE

Trainline Music Fest

( Events, Public Relations, Influence )

How can Trainline, Europe’s leading train
and coach booking platform, become part
of people’s everyday lives?

( OUR INFLUENCE )

Leverage stories that already capture
public attention.

( INSIGHT )

While one in two French people attended a concert over
the past two years, only 23% chose the train as their
means of transportation.

( ALIBI )

Capitalize on the opening of the rail market to competition
and transform a logistical challenge into a desirable
cultural experience.

( ACTU )

The world’s first travelling music festival: 1,500 km of beats in just 24 hours.

From a stylish morning set with Eddy de Pretto and Luna at the Bataclan in Paris, to the energy of Ino Casablanca and Eve la Marka at La Sucrière in Lyon, ending with an electrifying finale featuring Feder, Belaria and Magnolia at Friche la Belle de Mai in Marseille.

( IMPACT )

Three cities, three iconic venues, one single day — supported by flawless logistics for 7 artists and ( 4,000 ) attendees.

( 110 ) media placements. The most successful consumer campaign ever delivered by Trainline.

( 15 ) journalists on board. Fully immersed in the brand promise throughout the experience.

Ahead of the event, the campaign generated ( 2,5 ) million reach and more than ( 26 000 ) engagements on Instagram, with a measured sentiment of ( 100% ) positive.

On the day of the event, ( 26 ) social media accounts amplified the campaign through ( 112 ) pieces of content published across Instagram and TikTok, generating an additional ( 316K ) earned reach.