Happytal, the start-up that contributes to improving quality of life in hospitals with its concierge service, wanted to brighten up the daily lives of younger patients stuck in hospital over Christmas. The challenge for the agency? Raising €5,000 in just 3 weeks with minimal investment to buy Christmas gifts for the 300 children in hospital at Mère-Enfants Hospital in Lyon. Our big idea? Launching a KissKissBankBank fundraiser to raise money with an online campaign on @Happytal social media to spread the word about the crowdfunding and the event. In addition to receiving their Christmas presents, the children were even paid a visit from Santa Claus and one of his elves directly through their bedroom windows!
The sideways step
Guerilla-style tactics to raise funds
+€5,000 raised in just 3 weeks!