In 2020, Campingaz, specialists in outdoor cooking for over 70 years now, are all set to launch their new Attitude barbecue. Well-designed and compact, the newest ally for all city barbecuers who don’t have too much outdoor space has well and truly arrived. To best promote this brand-new product, the agency teamed up with chef Merouan Bounekraf, former Top Chef contestant, to come up with some simple but tasty barbecue recipes. Hake and salicornia hot dogs, locally-sourced green asparagus, Tatin-style apple rolls, all cooked, grilled and served up on the menu at our launch event for journalists and influencers.
The sideways step
“Under the blazing hot sun, torrential rain or breathtaking wind, I shall remain an unbeaten barbecuer”, just one of the key commandments we came up with as part of our charter on ‘the Barbecuer’s Right Attitude’.
30 reports dedicated to the Attitude +46 reports on social media 264k cumulative audience Sales targets largely achieved, since the Attitude is starting to become a rare commodity!