The agency supported Clementoni with the launch of their new eco-friendly #PLAY FOR FUTURE campaign. A CSR turning point that we strongly encouraged, elevating the Italian brand to the rank of forerunner in sustainable toys. In total, more than 100 products made in Italy from 100% recycled and recyclable materials will hit the shelves in 2020. Media training, Q&As, press conferences and qualified interviews were all on the agenda to position Clementoni as the first brand on the market to be at the forefront of the eco-friendly toy industry!
The sideways step
Seasonally varying toys and talking beyond the Christmas period by investing in more socially-relevant topics!
22 reports in 4 months 6 spokesperson interviews 18.3 million cumulative audience Fertile ground already well-prepared to kick off the Christmas season!