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Product launch
Toys“R”Us
In the run up to every holiday season, we decipher the biggest toy trends, unpicking what’s set to be all the rage under the tree this year, whilst highlighting the brand among the media. Trend books, press days, qualified one-to-one reports, as well as behind-the-scenes Toys“R”Us coverage, the Group reinvents itself each and every year in every way possible (products, corporate, national and regional) to make every season an innovation!
Not forgetting the many activities organised in store to make Toys“R”Us a real destination and place to play for young and old alike!: Super Toy Run, Pyjama Party, Comité des P’tits Experts and even Force Friday for fans of Star Wars… so many events helping us stimulate the local press and integrating our ‘agenda’ sections throughout the year.
The sideways step
Positioning ourselves as a ‘trend lab’ for Toys“R”Us
Performance indicators
Christmas press unit: almost 300 reports in 4 months TV & radio programmes generating 150 reports per year, throughout the country. x4 reports in 8 years