To boost the image of Babies“R”Us in France, the 100% childcare arm of Toys“R”Us, the agency designed a bespoke event for journalists and influencers. In a Parisian loft, set up just like a home,guests were able to try out various activities as they moved from room to room, including decorating diaper cakes, a signs workshop with baby, recipes for a toddler’s first meal, expert advice on in-car safety…

The sideways step

Surfing on a tradition born out of the United States and increasingly popular in France: baby showers!

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