XR concert

‘Unexpected concert’

Super Héraut designed and produced the work needed to create and implement a unique immersive musical experience as part of a European tour in 7 Unibail-Rodamco-Westfield shopping centres. Lucky shoppers were able to discover an ‘unexpected concert’, an experience taking them to the heart of an exclusive concert by artist Yaël Naïm, filmed in 360° in a mythical location, Le Réservoir in Paris. Dedicated dramatisations at each Unibail-Rodamco-Westfield centre allowed shoppers to relive all the emotion, feeling and intensity of a live concert.

The sideways step

Pioneering the 360° virtual concert

Performance indicators

Virtuality Exhibition benchmark and case study +20,000 participants, the AccorHotels Arena audience

Our clients