Retailtainment event
‘The Size Machine’
As part of one of busiest times in the retail calendar, sales season, Super Héraut designed an unprecedented service for Unibail-Rodamco-Westfield that lets shoppers find out their exact measurements so they can benefit from advice based on their individual bodies and, above all, receive bespoke fashion advice based on which size to go for depending on their preferred brands.
The sideways step
Bringing an innovative solution to a black spot at the sales: waiting in line for the fitting rooms
Performance indicators
More than 100 press reports over the 1st weekend of the sales