Fossil launched its new collection of connected watches, jewellery and accessories in late 2019. An opportunity for the agency to organise a beautifully intimate event allowing both tech and lifestyle journalists alike to interact with the brand and discover its new products. On the agenda was a small group Christmas meal with top journalists helping deliver key messages and creating a preference for the brand.
The sideways step
Bringing tech and lifestyle journalists together around the same table to enjoy a friendly dinner discussing both the technicalities of Fossil connected watches and their aesthetics!
58 print & web articles following the evening in the special Christmas press 17 interviews and 8 influencers in attendance