Year-round influence, PR and events support
In early 2018, the agency was entrusted with Biocoop’s global communications, the pioneering network and leader of France’s organic market for 30 years now.
Our vision was as clear as theirs: to give them a louder voice in the media! Increasing the visibility of their network, which comprises some 600 stores, their sector in general, but also the thousands of men and women who make Biocoop what it is, an unusual cooperative model that’s unique to Europe.
Based on Biocoop’s activist DNA, the agency deployed a proactive PR programme designed to tell the story of this unique network and echo all its everyday commitments, to produce and consume differently.
Out in the field, we also designed some more disruptive solutions, including a limited edition 100% made-in-France bar available in Paris to mark the World Cup, an organic wine fair, an organic village and think tank at the Darwin Festival, a flexitarian lunch with influencers, press trips to discover the sector…
The sideways step
Highlighting a full range of tools and actions through the prism of engagement.
500 publications in just 6 months 1 live interview on France Info and our organic wines have featured in the Wine Fair supplements in Journal du Dimanche, Le Monde and Parisien Magazine.