Marie-Antoinette has been supporting Transavia, an airline part of the Air France-KLM Group, on a daily basis. The challenge? Succeeding in helping the company turn a corner and move towards less traditional communications as they invest in disruptive parts of the sector: research, trend books, detecting socio-styles, teaser reports, influencer actions… but also consolidating the company’s image at the same time through a corporate programme: management support, media training, crisis communications, interviews and reports.