UGC campaign for
Puressentiel :
( 88k )
views
( 2345 )
interactions
( 630+ )
new followers
( 14,8% )
engagement rate
( 20% )
loyalty rate
LAB'UGC
When proof takes
precedence over promise
( The Influancial ) Lab’UGC at Marie Antoinette is a UGC agency in Paris specialising in User Generated Content, combining expertise and creative flair to turn authenticity into a driver of growth.
We help brands create authentic content in collaboration with passionate creators, tailored for social media and social ads.
In a climate where credibility has become paramount, UGC provides concrete evidence, real-world feedback and tangible examples.
More than just a trend, it is a strategic tool for moving from promise to proof, and from visibility to conversion.
LAUNCH YOUR
UGC CAMPAIGN!
Would you like to join our panel
and work with leading brands ?
( 20 talents ) Whilst some people talk
about going viral, we talk
about conversion
( The UGC in figures )
( 79% ) of consumers say that peer-generated content influences their purchasing decisions.
( 65% ) increase on product pages featuring UGC.
( 4x ) more clicks.
( 24% ) more engagement than traditional branded content.
3 Activations,
1 common goal
( 01 )
PRIVATE LABEL
We develop immersive content that is integrated directly into the brand’s channels.
- Enhance the brand image
- Optimise content integration
- Encourage user engagement
UGC campaign for
( 02 )
TRADITIONAL UGC
Traditional UGC relies on authentic content created by creators to fuel your social media channels and build trust in your brand.
This organic, community-generated content helps embed your brand within real-life conversations and fuel your social media strategy.
- Multiply the points of view
- Create identification
- Building trust
UGC campaign for
MONDIAL RELAY :
( 286k )
views
( 615 )
interactions
( +130 )
new followers
( 4,6% )
engagement rate
( 5% )
loyalty rate
( 03 )
UGC Performance
Content is designed from the outset with advertising and paid activation in mind. Hooks, unique selling points, creative iterations: every piece of content is tested, analysed and optimised to identify the most effective formats.
- We analyse the data
- We tailor the messages
- We improve conversion rates
UGC campaign for
MONDIAL RELAY :
( 29,7k )
views
( 6665 )
interactions
( xxx+ )
new followers
( 10,6% )
engagement rate
( xxx% )
loyalty rate
What makes all the difference:
a cross-functional approach
Social media, influence and performance go hand in hand.
Lab’Influence creates desire and boosts visibility.
Lab’UGC boosts credibility and drives decision-making.
Each campaign follows a clear process:
- Creative brief
- Definition of the script, angle and hook
- Casting for UGC creators
- Production and filming
- Selection of raw footage
- Editing and variations
- Content delivery and management of usage rights
Two complementary approaches. One shared goal: to provide brands with influence that makes a real difference to their objectives.
The only influence that matters?
The one that turns confidence into performance.
FAQ
What is a UGC agency?
A UGC agency designs and produces authentic content created by creators to strengthen a brand’s credibility and improve its marketing performance.
How do you measure the performance of a UGC campaign?
Performance is measured using indicators such as engagement rate, CTR, conversions, and ROAS on social ad campaigns.
Can I reuse UGC videos across all my channels?
Yes, depending on the usage rights defined during production, the content can be used in social ads, on social media platforms, or on product pages.
How long does it take to produce my first UGC videos?
On average, a campaign takes between 2 and 4 weeks, including briefing, casting, production, and content delivery.