R.I.P la vie privée

How to sway public opinion without any financial resources?

( OUR INFLUENCE )

Create the “image of the day.”

( INSIGHT )

Without regulation, the use of VSA during the Paris Olympics in our streets marks the end of our private lives.

( ALIBI )

Take this risk literally with the concept R.I.P la Vie Privée.

( ALIBI )

Amnesty International invites you to the burial of our private lives at Père Lachaise Cemetery.

( AMPLIFICATION )

• A press kit in Infinity Zoom style parodying the official Paris Olympics poster.
• A press conference staged as a funeral, including a eulogy by Amnesty International’s France President.
• Broadcast interview deal with the VSA project manager at Amnesty International.