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TRAINLINE

Pizza moitié-moitié

( Public Relations )

How to make Trainline (train and bus booking app in Europe) a part of people’s daily lives?

(OUR INFLUENCE)

Take ownership of other people’s news!

( INSIGHT )

The Paris-Marseille rivalry

( ALIBI )

Turn this rivalry on its head by using a strong symbol of one city’s local culture: Marseille’s half-and-half pizza.

( AMPLIFICATION )

  • A pizza truck at the forecourts of Gare Saint-Charles and Gare de Lyon for 15 days.
  • A Marseille ambassador chef, VALENTIN RAFFALI, who created a unique recipe.
  • A study on the Paris-Marseille duality and the benefits of this new line.

Results

( 815k ) passersby over 2 days, ( 2 000 ) slices
of pizza, ( 51 ) media coverage, ( 2,900 )
app downloads in 3 days, ROI: ( x1.9 ),
( 0€ ) invested in paid media, ( 4 ) broadcasts,
( 5 ) interviews, and ( 70M ) cumulative audience.

“

Over the past 10 months working with us, Marie Antoinette has demonstrated a strong understanding of Trainline’s specific challenges in a complex railway sector, as well as creativity consistently focused on performance.

Claire Pison Senior Communications Manager ( Trainline )
“

The team showed excellent project management skills. This project required careful coordination, and the collective work was of high quality, both on the event side and in press relations activities.

I also received excellent feedback, notably from Valentin Raffali’s team, on how the project was executed.

Claire Pison Senior Communications Manager (Trainline)
“

A huge thank you to Marie Antoinette for the commitment, quality of work, and results achieved. It was a true pleasure to see this project come to life with such precision.

The results were unanimously praised within Trainline, and also by the travelers we met. Congratulations to the entire team for this great success!

Claire Pison Senior Communications Manager (Trainline)