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VAL D’EUROPE

L’art pour tous

( Events )

How to get people talking about shopping centers without talking about shopping centers?

( OUR INFLUENCE )

Talk about everything except shopping.

( INSIGHT )

Culture has become elitist and no longer interests distant audiences.

( ALIBI )

Bring culture to them.

( AMPLIFICATION )

  • A tête-à-tête with… iconic works of ART where you least expect them: in a leisure and shopping space.
  • Famous, retouched, and reimagined, they have become icons of popular culture. We encounter them every day—in art and history books, on social media, in the media, and in advertising… We know them by heart. Yet we understand them so little.
agence content marketing réseaux sociaux

Nuit de l’événementiel

Catégorie Agence et marques ( Or ) VAL D’Europe ( L’Art pour Tous )
TOUS NOS → AWARDS

( OUR INFLUENCE )

  • A temporary installation in the middle of summer at the Val d’Europe shopping center.
  • A partnership with Micro-Folies (a true local cultural platform developed by the Grande Halle de La Villette that makes culture accessible to all by bringing together thousands of masterpieces from numerous regional, national, and international institutions and museums within a digital museum) with 3 mediators to provide insight to the center’s visitors.
  • A gallery of major artworks, combining the classical codes of a gallery with the most advanced immersive solutions:
  1. Development of a program based on AI by X&Immersion Studio, trained to interact with Vermeer’s iconic painting, Girl with a Pearl Earring.
  2. An olfactory creation inspired by the rose, developed by Iris & Morphée Studio, specialists in scenography design and execution. Visitors were invited to bring their nose close to the rose in the famous painting Marie-Antoinette with a Rose to discover its scent.

An activation involving around ten influencers from lifestyle and culture sectors.

Results

( 10 000 ) visitors during the period, ( 2 000 ) people received mediation.
Total reach: ( 735K ), ( 787 ) total impressions.

“

Super Héraut, Marie Antoinette’s event expertise, stands out for a rare combination of creativity and rigor.

Every project is carried out with care, with particular attention to coherence, impact, and message relevance. A dedicated team, always ready to go the extra mile.

Océane RICHARD Marketing Manager<br /> Val d’Europe Shopping Center & Partnerships France/Belgium