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‘Bullet Time’
To celebrate the release of the film Avengers 2: Age of Ultron, Super Héraut designed a unique technological and digital solution for Klépierre shopping centres in France. A bespoke creation inspired by cinema FX for a truly extraordinary experience. Surrounded by 64 interconnected cameras, shopping centre customers were invited to become the heroes of their very own 360° bullet time. A successful event that saw more than 20,000 participants in centres, 120,000 unique visitors to the dedicated platform and massive reach across social media.
The sideways step
Making the whole experience of a technology normally reserved for only the world’s biggest film studios accessible to all.
Performance indicators
A solution deployed across Europe 30 million Facebook impressions 130,000 unique visitors to the dedicated website 40,000 photoshoots