Product launch

Niu

The agency has been entrusted with the launch of the NIU brand in France and the 1st electric scooters during the COVID period. The stakes are high for the Chinese brand, which faces a number of major commercial challenges, chiefly, how to still have an impact despite an unprecedented health crisis? The agency deployed a ‘guerilla’-style system over the course of 2 months:

  • Presenting new product previews during Zoom calls to priority tech targets
  • Sharing press releases and brand messaging with the entire tech – auto – lifestyle network 
  • Organising test sessions and interview spokespeople on a one-to-one basis with core target journalists

 

The sideways step

A successful press launch via Visio during COVID

Performance indicators

20 test reports over 2 months 100% positive articles following tests

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