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RICOLA

Vendredi 13

( PR Stunts & Events )

How to make a birthday go viral when no one cares?

( OUR INFLUENCE )

Take a counterintuitive approach to a French superstition.

( INSIGHT )

Long seen as an unlucky day, Friday the 13th is increasingly perceived as a jackpot day by the French.

( ALIBI )

Offer a trendy alternative to the classic Friday the 13th scratch card.

( ACTU )

Hack Friday the 13th with a giant 100% Ricola BINGO, aimed at 18–35-year-olds.

( AMPLIFICATION )

  • A free public event on the Seine quays over a weekend to introduce the brand and celebrate its 95th anniversary. To ward off bad luck, every detail was perfectly mastered:
  • 95 years, 95 balls (not 90, for the purists).
  • 13 plants, 13 numbers for our grids.
  • Prizes that smell like the fresh air of the Swiss Alps.

Results

A full-page feature in Le Parisien, the go-to media for insights. Over (2,000) participants in the immersive box, and more than (500) participants in the bingo.

“

We have been working with Marie Antoinette for two years now, in a relationship of trust that developed naturally. Their responsiveness and listening skills are invaluable on a daily basis.

Their support proved particularly useful during the organization of our largest brand event this year.

Robin Scott-Chalmandrier Marketing Manager France (Ricola)