ACCOMPAGNEMENT ANNUEL

In a declining market, faced with the rise of fast fashion, how do you reposition a historic player as a market leader?

( OUR INFLUENCE )

Give visibility to a brand that previously refused it.

( INSIGHT )

French consumers are increasingly skeptical of textile brands, especially those labeled as fast fashion.

( ALIBI )

Make Kiabers—trusted insiders—our key information relays.

( AMPLIFICATION )

Create a genuine perception shift.